Mohamed Bahaa Saudi Arabia's bid to become a leading tourist destination took a significant step forward with the creation of the General Entertainment Authorit
Saudi Arabia's bid to become a leading tourist destination took a significant step forward with the creation of the General Entertainment Authority . This initiative aligns with the Saudi Vision 2030 plan, aimed at fostering economic and tourism growth.
Turki Al sheikh, the prominent figurehead of the GEA, has played a pivotal role in integrating combat sports into Riyadh Season. The initiative has already seen high-profile boxing matches in Saudi Arabia, such as Oleksandr Usyk's victory over Tyson Fury, crowning him the first undisputed heavyweight champion since 1999, and Anthony Joshua's resurgence through Riyadh Season-organized fights.
"We are delighted for Riyadh Season to host its first overseas event in Los Angeles, and this fight in the United States is a special one to mark this moment," Al sheikh stated. "We want to give people around the world the opportunity to enjoy their own Riyadh Season experience, and this is exactly what we hope to achieve by staging this and also future events around the world.
Riyadh Season’s collaboration with Matchroom Boxing complements its existing partnerships with Golden Boy, Top Rank, and Queensberry Promotions.
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