China’s Tencent Music Entertainment has entered into a strategic cooperation agreement with Thailand’s GMM Grammy. The move “represents a successful joint exploration of the Asian digital music ent…
. The move “represents a successful joint exploration of the Asian digital music entertainment market by both sides,” the companies said.
GMM Grammy is the largest music company in Thailand, with a more than 80% market share. It is the label behind artistis including Bird Thongchai, Bie Sukrit, Christina Aguilar who have each sold more than 1 million units in the country. It also represents performers such as Bodyslam, Potato, Cocktail, Getsunova, Peck Palitchoke, Palmy, Atom, MeYou and Pam MBO who are familiar to Chinese fans. GMM also has a foothold in film and television broadcasting.
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