Temu killing it in South Africa

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Temu killing it in South Africa
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Temu and Shein are experiencing such a surge in orders from South Africa that their logistics partner is struggling to cope.

Buffalo International Logistics, which handles orders from Temu and Shein in South Africa, informed users that their orders would be delayed.

“We sincerely apologize for the inconvenience. We expect deliveries to be delayed by approximately one week,” the statement said. Temu sells products at prices that South African retailers cannot match. It includes its popular coupon discount and free shipping services. Temu’s aggressive growth in South Africa, fuelled by millions of rands spent on marketing, should not come as a surprise. It has done the same in the United States.on online marketing in the United States in 2023. It is set to increase this amount significantly this year.

The same is happening in South Africa. Temu and Shein are experiencing rapid growth which is worrying Takealot and other online retailers.because of concerns about increased competition from Chinese apparel shops Shein and Temu.

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