Handbang sensation Telfar is opening its first brick and mortar location in NYC
equipped with a Telfar TV studio and a fully stocked “bag bar,” with a floor-to-ceiling display of every tote Telfar has ever produced — plus a coveted limited-edition purse.
Plus, a new limited-edition bag — reportedly a style that consumers have been demanding in recent years — is slated to be unveiled at the opening on Saturday, which Telfar noted is the “eve of our 20th anniversary.” “It’s going to be a show for real,” he told The Post. “A celebration and open mic — and we have some wild surprises in store. We wanted to mark the day.”After almost 20 years in business, this is the first flagship store for the brand, which has operated as a purely online retailer.
But the real reason for a permanent Telfar storefront is to experience apparel IRL, rather than URL. Despite the brand operating as an online retailer and selling products through a drop model, Clemens wants to showcase all the label has to offer from head to toe.“To be honest it’s the stuff behind the scenes,” he told The Post. “We have been building an atelier for the last three years so we can return to full 360 collections on our own terms — and do it 100% independently.
NY factory that makes Dunlop tires shuttered, 1,500 workers fired as Japanese owner moves manufacturing overseasCher reveals she was ‘madly in love’ with this '80s heartthrob — who's one of the only men to ever break up with her After almost 20 years in business, this is the first flagship store for the brand, which has operated as a purely online retailer.
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