In 2015, the FDA said it banned 'low-t' television ads for exaggerating to scare men into buying drugs. Now the ads have moved online.
This article was originally published on KFF Health News. Online stores sprang up during the covid-19 pandemic’s telehealth boom touting testosterone as a cure-all for men’s age-related illnesses—despite FDA rules issued years ago restricting such “low testosterone” advertising. In ads on Google, Facebook, and elsewhere, testosterone telemedicine websites may promise a quick fix for sluggishness and low libido in men.
Craig Larsen, the company’s CEO, did not reply to several attempts to contact him by phone and email. Both Male Excel and Hone Health are among the sites that pitch to military veterans. Hone Health included a video of a veteran who said he was refused testosterone treatment by a Department of Veterans Affairs hospital. Saad Alam, CEO and co-founder of Hone, said that his company is what he called a “conservative” player in the market.
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