Danny is CoinDesk's Managing Editor for Data & Tokens. He owns BTC, ETH and SOL.
Telegram's embrace of crypto technology – namely, the closely-linked TON blockchain – accelerated Sunday with the roll-out of toncoin payments for advertisers and crypto payouts for content creators on the messaging app.has triggered an explosion of activity on The Open Network , which has now become Telegram's exclusive home for facilitating an entire social media advertising economy.
Anticipation of the ad program has already helped boost TON's value tremendously. It's climbed 150% in the month since Telegram CEO Pavel Durov announced the messaging app's plans to run its That lofty minimum was meant to"ensure and maintain a high quality" of advertisements, Telegram previously told its advertisers. Instead, it had the unintended consequence of pushing small-time advertisers toward agencies who had already spent €2 million, according to Van Morozov, a Serbia-based Telegram marketer at the consulting firm Bespalov Finance. Those agencies would then run marketing campaigns on behalf of many clients, he said.
While ad buying can start immediately, content creators and channel operators will not be able to withdraw any TON payments they receive until late May, according to a web page on Fragment.Telegram's embrace of TON payments brings the network close to realizing part of a crypto vision that U.S. regulators have already tried to squash. From
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