The Open Network's Pavel Durov committed the future of messaging application Telegram to blockchain technology, announcing major plans to tokenize features, share ad revenue with users and onboard Tether’s stablecoin at Token2049.
Founder Pavel Durov outlined plans for the decentralized messaging app to tokenize stickers and power blockchain functionality on The Open Network.
Speaking in front of a packed house in Dubai, Durov sang the praises of blockchain’s ability to promote freedom and privacy before outlining ambition plans to build out functionality on The Open Network . The founder of the app, which reportedly has over 900 million monthly users, said the company strives to give its users the ability to build tools, apps and businesses on Telegram.Durov said Telegram has adopted a different approach to monetizing user bases than other major messaging and social media platforms, which sell user data to advertisers. TelegramDurov described the move as one of the most generous revenue-sharing models in the history of social media.
Durov estimates that the advertising market running on blockchain rails could be worth tens of billions of dollars and that users, from owners of large group chats to content creators, will get a decent share of the revenue.The use of a blockchain protocol will also allow Telegram to mitigate the limited in-app purchase mechanisms enforced by Apple and Google regarding payment processing.
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