Apple TV+’s Ted Lasso, currently nominated for 20 Emmy Awards, debuted its second season on July 23 delivering the streamer’s biggest premiere day ever, largest opening weekend ever and…
, currently nominated for 20 Emmy Awards, debuted its second season on July 23 delivering the streamer’s biggest premiere day ever, largest opening weekend ever and #1 debut across all series and movies, the company said. As usual, Apple — like most SVOD players — did not provide hard numbers to back its claims. season two premiere weekend July 23-25, Apple TV+ grew its new viewers by a record-breaking 50% week-over-week.
There was halo effect, with Ted Lasso helping boost viewership for Apple TV+’s comedies “The viewership for the opening weekendsecond season was six times bigger than the viewership for the series premiere weekend last year.season two opener drove Apple TV+ to +200% viewership increase vs. the previous weekend across the United States, U.K., Canada, India, Italy, Australia, Mexico, Brazil, Russia, France and more. “Lavender,” Ted is surprised by the reappearance of a familiar face.
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