Sen. Ted Cruz is making use of his time and resources in Congress by demanding that the Beer Institute, the beer industry’s self-regulatory body, conduct an investigation into Bud Light’s short-lived partnership with transgender influencer Dylan Mulvaney.
and Buying Guidelines were violated. They cite Mulvaney’s TikTok series “Days of Girlhood” as problematic.
“The use of the phrase ‘Girlhood’ was not a slip of the tongue but rather emblematic of a series of Mulvaney’s online content that was specifically used to target, market to, and attract an audience of young people who are well below the legal drinking age in the United States,” they write. The pair called on Anheuser-Busch to “publicly sever” its relationship with Mulvaney, apologize for using them to allegedly market its product to minors, and to instruct Mulvaney to erase “any Anheuser-Busch content” from their social media profiles. They also demanded a host of documents concerning their partnership “so that Congress can exercise its oversight authority.”
Neither the Beer Institute nor Anheuser-Busch have issued a statement in response to Cruz’s and Blackburn’s request. Bud Light’s decision to make a promotional can with Mulvaney’s face on it for March Madness caused a conservative backlash, with 52-year-old Kid Rock
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