The automotive industry is undergoing a transformation driven by software-defined vehicles, opening up new opportunities for tech startups. Companies like Sonatus are leveraging their expertise in software and connectivity to provide solutions for automakers, focusing on areas such as in-car functions, cloud services, and security. Sonatus highlights its experience in developing software-defined networking, adapting it for the automotive world and offering tailored solutions.
“I’ll be egotistical and say we invented the term software-defined vehicle,” says Sonatus boss Jeffrey Chou with a laugh. It’s not entirely true – you can find versions of the phrase going back to the 1970s – but the software engineer and founder of multiple tech start-ups was well-placed to be among the first to spot the current shift.
It was all about the connected car for them at the time, and they were modernising their in-vehicle networks by moving to ethernet. But ethernet is not trivial, it’s a hard technology to adapt properly. But we’ve got a lot of people from firms that know ethernet. So our first-generation product was solving their in-vehicle connectivity issues. And since then we’ve just built on top of that.
SOFTWARE-DEFINED VEHICLES TECHNOLOGY STARTUPS AUTOMOTIVE INDUSTRY CONNECTIVITY ETHERNET
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