Tech giant brings software to a gun fight

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Tech giant brings software to a gun fight
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Retailers selling semiautomatic weapons face a choice: Stop selling guns or lose access to a tech giant’s e-commerce software

Rifles for sale at a Virginia store. By Jay Greene Jay Greene Reporter focused on technology coverage in the Pacific Northwest Email Bio Follow May 30 at 8:00 AM SAN FRANCISCO — On its website, Salesforce.com touts retailer Camping World as a leading customer of its business software, highlighting its use of products to help sales staff move product. A Camping World executive is even quoted calling Salesforce’s software “magic.

The change in Salesforce’s acceptable-use policy shows how a technology giant that is mostly unknown to the public is trying to influence what retailers in America sell and alter the dynamics of a charged social issue. While Salesforce is hardly a household name, it is a dominant provider of software and services that help businesses manage their customers. With roughly 40,000 employees and a market value of nearly $120 billion, it has become a behemoth in San Francisco.

Salesforce’s new policy bars customers that sell a range of firearms — including automatic and semiautomatic — from using its e-commerce technology. The policy also precludes customers from selling some firearm parts, such as “magazines capable of accepting more than 10 rounds” and “multi-burst trigger devices.”

When tech giants enter the broader debate, the consequences are magnified because of the critical services they provide behind the scenes to customers. Consumers often don’t realize they’re interacting with other companies when they place an item in their shopping cart or chat with a customer service representative. But Salesforce and other big tech companies wield significant influence because of that reliance on their software.

The company hired an executive in December to run its new Office of Ethical and Humane Use to guide development and sales of its products. It’s unclear whether the new executive helped develop the firearm policy.

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