Heard on the Street: Online algorithms were supposed to make our lives easier (or better). But they might need a little human help.
is bringing the elite to the masses. Since February, the company has been testing a human matchmaking layer to its namesake Match app and will provide two handpicked matches for users willing to pay $4.99 a week. The Wall Street Journalthe pilot involves a 50-member team who have been trained as dating coaches by the company.
Match said over 30% of its members have already opted in for the feature where it is offered—a high rate considering the number of steps required to get paired with a so-called expert. The company said it is rolling out the feature now in the U.S. with the goal of it being available to all of its North American users by the end of the first quarter.
Apparently it works: Users of the feature were eight times more likely to match—or mutually like one another—with an expert pick versus without the service, Match said. A Wall Street Journal investigation found that TikTok needs only one important piece of information to figure out what you want: the amount of time you linger over a piece of content. Photo illustration: Laura Kammermann/The Wall Street Journal
This kind of human enhancement is being experimented with across the tech sector. In retail, online styling service
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