Chinese K-pop star, Jackson Wang’s debut streetwear brand brings back ’90s minimalism.
Being solely a musician isn’t enough these days. With celebrity multi-hyphenates ruling the worlds of music, film, and style—Rihanna, Justin Bieber, and Beyoncé, to name a few—clothing lines have become a mandatory symbol of pop dominance. The latest to develop his aesthetic into a chic label is Jackson Wang, the Chinese K-Pop star who serves as a member of the boy band Got7 in addition to having a successful solo career.
Wang’s vision for his brand aligns with his wardrobe. Formerly an Olympic-caliber fencer, he dresses with precision, mixing sporty fare with runway menswear. A fan of clean lines, subtle details, and monochromatic looks, he showed up on Fendi’s front row last January wearing an embroidered blazer and matching sneakers. Refined suiting from Kim Seo Ryong and Saint Laurent leather jackets are also favorites for big events.
Though it was conceptualized long before working from home became the norm, the collection was presented via a video campaign featuring 3D models of each piece. Team Wang’s no-nonsense pullovers in stark black and white, vests covered in utilitarian pockets, and logo-covered sweats offer an elevated take on some of the moment’s most popular items. Priced from $50 for a knit cap to $220 for a jacket, it’s accessible to his legions of young fans.
To that end, Wang’s future plans are all about “going with the flow” instead of sticking to a seasonal schedule. “Team Wang will be expanding, and I will be experimenting with things that inspire me in the moment,” he explains. “As a designer, I will continue to follow my heart, and [I] want to make history.”
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