Adidas's Paris 2024 kit is clothing's answer to buttered toast - functional, inoffensive and desperately boring
Adidas's Paris 2024 kit is clothing's answer to buttered toast - functional, inoffensive and desperately boringThe greatest insult I could ever bestow upon a new clothes release is “I reckon I could have come up with that”, and when I first came across Team GB’sdesigned kits are blue. Navy, to be precise. And bar some red text, the odd red go-faster stripe and the Team GB lion’s head in white, that’s about all there is to them.
The odds of the running top being given the Adidas Samba treatment by either the current or future Prime Minister seem almost guaranteed. This is prime politician’s clobber. But really, this is more about the kits’ comfort and efficacy, and we’re told that 86 per cent of the gear available “enables athletes with and without disabilities to participate in comfort and without distraction”. I’m fascinated to know what the other 14 per cent entails.
Of course, advertising babble like this isn’t new or individual, just another step in the desecration of the English language through trivialisation and sensationalism, slowly removing meaning by attempting to create it where it doesn’t exist. But the fact that they can’t even make this interesting shows just how dull this kit really is.
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