Team GB’s Olympic Games ceremony kit has been unveiled ahead of this summer's games, featuring an updated Union Jack design following widespread public backlash.
Team GB’s Olympic Games ceremony kit has been unveiled ahead of this summer's games, featuring an updated Union Jack design following widespread public backlash. The kit has been designed by Ben Sherman and will be worn by athletes taking part in the official ceremonies between July 26 and August 11 for this summer's Paris Olympic Games.The revamped design follows criticism of the initial kit, which featured an altered Union Jack "synonymous with Great Britain".
”The opening ceremony will see athletes don knitted polo shirts featuring the updated union jack print, which includes the flag split in two in blue and red iterations. The redesigned symbol representing Great Britain came under fire after its colours were changed to "refresh" the design.Bath-based design agency Thisaway, charged with the design, said they needed to find a way to update the colour palette ahead of this year's Paris Olympics.
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