The September Vogue cover might be mimicking a call to action — Uncle Sam asking YOU to sign up for the army — but it’s not asking anyone to do anything, except maybe buy the magazine and applaud Taylor Swift
On Thursday morning, Taylor Swift and her pointing finger, stacked with Cartier and Bulgari rings, announced the arrival of Vogue’s biggest issue of the year. In a cover image photographed by Inez & Vinoodh, she crouches down in a blue Louis Vuitton jumpsuit, stooping to our level, and makes direct eye contact with the camera through a halo of blonde Farrah Fawcett bangs. She looks like Uncle Sam on the classic World War I army recruitment poster, saying: “I WANT YOU … TO BUY THIS MAGAZINE.
By comparison, Vogue hired a then-23-year-old Tyler Mitchell to photograph Beyoncé last September, making him the first black photographer to shoot a cover in Vogue’s 126-year history. Although Beyoncé herself refused to be interviewed, submitting an “as told to” essay instead, the issue was generally seen an example of the publication using its platform for progress.
Readers today, especially politically minded ones, are more aware of the power structures embedded in, and emanating out, of the images they see. Sharing that power is one way everybody wins. Beyoncé knows this. Meghan Markle knows this. And Anna Wintour knows this, too.
Overall, the piece seems determined to paint Swift as someone who’s been unnecessarily “canceled.” It asks of Swift’s critics: “Had they not been paying attention?” Her pointing finger becomes a wagging one. What have YOU done for your country lately?
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