This year’s AlibabaGroup’s Singles’ Day countdown will be headlined by taylorswift13 and 100 million shoppers are expected to take part despite economic slowdown.
TAYLOR MADE: This year’s Alibaba’s Singles’ Day countdown gala will be headlined by singer Taylor Swift, the tech giant has announced, and will once again be held at Shanghai’s Mercedes-Benz Arena.
In the past, Alibaba has invited Pharrell Williams, who penned and performed a much-panned ode to Jack Ma for Singles’ Day, and model Miranda Kerr who showed off her singing skills, as well as sports stars such as David Beckham, Maria Sharapova and Kobe Bryant. Around 200,000 brands are participating and 1 million new products are on offer this year. Alibaba said it expects more than 500 million users to participate, about 100 million more than last year. This is despite the protracted trade war between the U.S. and China, and latest China GDP figures for the third quarter that slowed to 6 percent, the slowest gain in nearly three decades.
Last year’s Singles’ Day gross merchandise volume reached $30.8 billion outstripping the online revenues Thanksgiving Day, Black Friday to Cyber Monday combined.
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