‘Taylor Swift: The Eras Tour’ Tracking for Huge $75M to $100M Box Office Opening

Theater owners are counting on Swift's concert pic to energize the fall box office when rolling out in theaters three weeks from now.

concert film officially came on tracking Thursday, three weeks ahead of its launch in theaters on Oct. 13.

The National Research Group shows the film opening to $75 million domestically with plenty of upside, according to sources with access to date. Many believe the movie will approach or cross $100 million in its launch — one source even suggests $125 million — and note that tracking an offering like this is difficult since concert films aren’t the norm. .

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