Taylor Swift collaborates with IndyCar in Indianapolis by launching themed racing helmets and events.
Taylor Swift's influence has already spread beyond the music industry. Her charitable contributions alone create headlines, but today, it is the Indianapolis Motor Speedway that welcomes her to the stage. As part of a push to involve Swift's extensive fanbase and promote both motorsport and the city of Indianapolis, a collection of special racing helmets themed after Swift's Eras Tour has made its debut.
These helmet designs will be scattered across downtown Indianapolis from October 31 to November 4, reminiscent of the Indianapolis 500's traditional promotional activities, where fans hunt for honorary street signs of the drivers involved. Here, fans are encouraged to embark on a city-wide scavenger hunt with maps pointing to the helmet locations. Each site includes a QR code linking the helmet to a woman who has made a significant impact in motorsports.
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