This week’s Trending Up also looks at Florence + The Machine’s Guardians gains and newly viral hits from Kali and Lil Mabu.
for TikTok lip syncs, Kali’s “Area Codes” has begun to take off on streaming. The track has climbed steadily over the past four weeks, swelling from just over 2 million official on-demand U.S. streams for the tracking week ending April 13 to over 3.7 million the week ending May 4, an 81% gain, according to Luminate. It’s got a while to go before threatening the No. 24 peak of the original “Area Codes,” but if it keeps growing like this, it’ll be in the same district soon enough.
chart, and garnered 3.6 million views to date. Meanwhile, “Mathematical Disrespect” is quickly gaining in daily plays – from 80,000 U.S. on-demand streams upon its release last Thursday to over 900,000 streams on Sunday, according to Luminate. Lil Mabu doesn’t boast the type of street cred that has helped define this wave of drill – but if his numbers keep ticking up, he’s going to make rap fans take “Disrespect” seriously.
We’ve had a hand in impactful AAPIHM initiatives in the past, such as NPR’s first AAPI Heritage Month Tiny Desk Concert last year. We’re continuing to set the stage for our artists, but accountability is also important in our approach, as we want to ensure that the partnership’s support is fruitful beyond the month of May and that this is something that can be built upon for the rest of the year.
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