From Nashville to London, see photos of the album’s lyrics as they were revealed.
Midnights.In the days leading up to the release of her 10th studio album, the pop star teamed up with Spotify to plant mysterious electronic billboards in five cities around the world, each of them programmed to display a singular line from an unnamed song onat the stroke of midnight local time.
The first of Swift’s billboards went live the morning of Oct. 17 in — where else? — Times Square, the world’s central destination for light-up signs and advertisements. “I should not be left to my own devices,” the cryptic lyric read., unveiled Oct. 18 on a billboard in London. “I polish up real nice,” it spelled out.The next day marked a new peak. Not one, but two lyrics were revealed that morning at midnight, the first going live in São Paulo, Brazil, and the second in Nashville.
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