Taylor Swift's 'Eras' book has seen a massive sales success, selling 814,000 copies over the Thanksgiving holiday weekend exclusively through Target. This debut rivals Barack Obama's 'A Promised Land' and showcases Swift's economic influence beyond music.
sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the “ Eras ” numbers are more precise: Swift sold the book exclusively through Target , which launched the “ Eras ” tie-in on Black Friday.Sales soared even as Swift skipped Amazon.com and other retailers and as some fans complained online that the book included typos and other errors. Representatives for Target and Swift did not immediately respond to requests Wednesday for comment.
As measured by Circana, which does not include audio and e-book sales, the only nonfiction book to have a better debut than “Eras” is the first volume of Barack Obama's presidential memoirs. Obama's “A Promised Land” sold just over 816,000 copies in 2020, but, unlike the Swift book, was available through all major outlets.
Swift has arranged exclusive, non-traditional releases before. For her “Eras” concert film, which came out in 2023, she bypassed Hollywood studios and worked directly with AMC Theatres and Cinemark Theatres. “Taylor Swift: The Eras Tour” has made more than $200 million at the box office and stands as the highest grossing concert movie in history.
Even before the “Eras” book, Swift has been a mini-genre in the publishing industry, the inspiration for biographies, romance fiction, fashion, coloring books and a cocktail recipe collection, “Shake It Up.” Another top seller of 2024, according to Circana, is Wendy Loggia's “Taylor Swift: A Little Golden Book Biography,” designed in the tradition of such Little Golden favorites as “The Three Bears” and “The Whispering Rabbit.
Taylor Swift Eras Book Sales Target Thanksgiving Weekend Circana
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Taylor Swift ‘Eras’ Tie-in Book Sells More Than 800,000 Copies in First WeekendThe only bigger nonfiction launch was the first volume of Barack Obama’s presidential memoirs, 'A Promised Land.'
Read more »
Taylor Swift's 'Eras Tour Book' Sells 814,000 Copies Over Thanksgiving WeekendTaylor Swift's 'Eras Tour Book' has sold 814,000 copies over the Thanksgiving holiday weekend, making it the most successful debut for a nonfiction book since Barack Obama's 'A Promised Land' in 2020. However, Swift sold the book exclusively through Target, bypassing other major retailers and leading to some complaints about errors in the book.
Read more »
Taylor Swift's The Eras Tour Book Sells Over 800,000 Copies in Record TimeTaylor Swift's The Eras Tour Book, sold exclusively through Target, has achieved a staggering first-weekend sales of over 800,000 copies, matching the record set by Barack Obama's A Promised Land, and features exclusive photos and behind-the-scenes content from Swift's Eras Tour.
Read more »
The end of an 'Eras': Taylor Swift's groundbreaking tour comes to a closeSwift has long been known for leaving Easter eggs for her fans to pinpoint and decipher, a quirk that quickly took on a life of its own during the tour.
Read more »
Taylor Swift ‘Eras' tie-in book is a smash, selling more than 800,000 copies in first weekEven before the “Eras” book, Taylor Swift has been a mini-genre in the publishing industry
Read more »
The end of an 'Eras': Taylor Swift's groundbreaking tour comes to a closeSwift has long been known for leaving Easter eggs for her fans to pinpoint and decipher, a quirk that quickly took on a life of its own during the tour.
Read more »