Taylor Swift’s reimagined “1989” is here, the album that ushered in the first Peak Swift era — revisited at the height of her massive pop culture…
’s reimagined “1989” is here, the album that ushered in the first Peak Swift era — revisited at the height of her massive pop culture dominance.
Her return to “1989” — the album where she began to confront media portrayals of herself and in song — comes at another Swift popularity crescendo but also during a 2010s nostalgia .Listeners will dive deep into the vault tracks for clues into Swift’s mind around 2014. “Slut!” may recall her contentious relationship with the press, which fixated on her alleged romantic relationships and the songs she’d write once they ended.
Rebecca Jennings, a senior correspondent at Vox covering social platforms and the creator economy, sees a connection between the 2014 eras as being “post-recession” and 2023 being “post-COVID,” a time where Swift succeeds because there’s a sort of cultural “bouncing back vibe,” a time where people want celebratory music.
Rachel Brodsky, a music and culture writer who has been covering Swift for well over a decade, points out that Swift’s sonic experimentations were earned — and that she very well might be one of the final pop superstars who couldn’t come out of the gate playing with genre the way listeners are accustomed to now.
She’d begun engaging with her celebrity reality — inviting Beyoncé and Jay-Z to her birthday party, hanging out with models and other very famous people in a group labeled “the Squad” in the media.
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