Taylor Swift rebrands Folklore merchandise following a theft complaint from a Black-owned brand
Photo: YouTube Despite a smooth and clue-filled rollout for Taylor Swift’s surprise new album, Folklore, last week, the songstress is now facing criticism from a Black-owned fashion brand about one too many merchandise similarities. Per CNN, the owner of contemporary online retailer The Folklore, Amira Rasool, accused Swift of ripping off the company’s logo for her original Folklore sweater, cardigan, and t-shirt designs.
As of July 28, the products in question were no longer being sold on Swift’s website. “Folklore Album” has since replaced “The Folklore Album” on all merchandise. The same day, Rasool wrote on Twitter that Swift’s team has been cooperative and their lawyers are working on a final solution. “I commend her team for recognizing the damage it caused our brand.
As for Swift, she tweeted directly at Rasool on July 30, pledging a contribution to The Folklore and “to support the Black in Fashion Council.”
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