While the Eras Tour concerts generated an economic boost for capital cities, many rural and regional areas are feeling the pinch, with places like Ballarat desperate for a funding boost.
Ballarat leaders are calling for a regional tourism-focused funding boost from the state government amid a slump.
The lasting economic impression of Swift's Australian era is clear, evidenced by spending figures across tourism, hospitality, and accommodation sectors during her visit.It's out of the woods and into the big city for a group of outback Swifties from Western Australia.Commerce Ballarat chief executive Jodie Gillett said local tourism is experiencing a downturn as ongoing cost-of-living pressures lead people to prioritise city-centric marquee events, such as the Eras Tour.
"The Taylor Swift concerts can be a contributing factor, but I wouldn't say it is the dominant factor," Dr Zhong said.Among those factors, Dr Zhong said, was the cost-of-living crisis and what she described as "the substitution effect". Dr Zhong expected this substitution effect would persist for "the foreseeable future", as the country continued to grapple with the impact of 2023's five interest rate hikes.Cr Hudson said he would "absolutely support" an expansion to the state government's $28 million travel voucher scheme for regional Victoria, which was part of its COVID-19 recovery fund.Rural Councils Victoria chair, Mary-Ann Brown, echoed the mayor's call.
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