Taylor Swift Has Ushered In the “Seemingly Ranch” Marketing Bonanza

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Taylor Swift Has Ushered In the “Seemingly Ranch” Marketing Bonanza
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From a quick Kraft Heinz pivot to the Empire State Building, the singer’s recent football game attendance has been a touchdown for condiments.

—since 2019, heralding its flavor profile as “so versatile and perfect for all your favorite foods. It makes an excellent dipping sauce for French fries and chicken nuggets.”It’s a real coup for Team Dip and anyone who’s ever been side-eyed for asking for a lil tub of blue cheese or aioli or even, hell, why not, straight-up mayo in a pinch, with their order of fries or nuggies.

who specializes in children’s feeding: It’s a sensory wonderland! It can help kids learn to try new foods! Dipping stuff is great for motor skills! Dips can be nutritiousdelicious! The writer recommends incorporating dips into the diets of kids as young as six months old. Dip for the children! The children need dips! Ten out of ten Taylor Swifts agree!

Even the Empire State Building has gotten on board, with the skyscraper lighting up Wednesday night in red and white in tribute. Seriously: The building’s official Twitter account, which we can only imagine is manned by, whatever, a girder or something,from. It’s a powerful statement, a testament to the power and importance of dip. It’s not like there wasn’t other stuff they could have celebrated.National Corned Beef Hash Day, but I don’t see those cocoa-brown lights anywhere on the Art Deco icon, do you? You certainly do not.

So let’s all raise a chicken nuggie in appreciation and thank Taylor Swift for putting in the work to make sure that dip gets the respect it deserves.

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