For Taylor Swift fans, 52 concerts in massive football stadiums were never going to be enough to satisfy their pent-up demand to watch the superstar perform live for the first time since 2018.
Thank you for supporting our journalism. This article is available exclusively for our subscribers, who help fund our work at the Chicago Tribune.Fans dressed as Taylor Swift in different eras in the parking lot at MetLife Stadium in East Rutherford, N.J., May 26, 2023.
Swift has now played half of the Eras Tour concerts, and Bloomberg has reported that she is making more than $10 million per event, booking between $11 million and $12 million in ticket sales apiece.,” a Twitter account that has garnered more than 150,000 followers by matching fans with sellers willing to trade verified tickets without a profit, have a front-row seat to demand levels. Real fans, they said, are willing to forego the markup when they have spare tickets.
Others show up at concert venues ticketless, in the hope that resale prices drop closer to concert time. In many cases, they don’t. Tickets for the Eras Tour originally went on sale in November, as the economy was showing early signs of cooling and recession odds were mounting. Rising prices and tighter credit conditions are making some Americans more discerning in their purchases, but many economists are surprised that consumers aren’t more squeezed at this point.
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