If a celebrity is in the public eye, is their voice fair game? Fans sharing AI-created clips of Taylor Swift probably don't have any malicious intent - but are risking real harm kelseyjbarnes
If a celebrity is in the public eye, is their voice fair game? Gupta doesn’t think so. “Voice, much like one’s likeness, is an intrinsic part of an individual’s identity,” he says. “To use someone’s voice without their permission is, undeniably, an ethical violation.
Avid fans know that Swift would never say something like this. But for the casual fan, it’s difficult to discern between fiction and reality. “With synthetic media, celebrities may lose control over their public image and personal brand,” says Gupta. When discussing the ethics and legalities around deepfakes, Keniley cites a 1988 court case between singer Bette Midler and Ford, where Midler won a case after claiming her likeness was used for commercials by the automotive company. “It is my opinion that deepfaking another’s identity for commercial gain is wrong,” says Keniley.
While digital signal processors and record labels wait for stricter laws around synthetic media, they must do what they can to either embrace aspects of AI or fight back against its use. Take the musician Grimes: she created the platform elf.tech, which allows users to use her AI-generated voice to make new music in exchange for 50 per cent of the royalties. “It’s a start,” says Keniley.
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