Swifties say they’re leaving X over Elon Musk’s support of Donald Trump—and the rhetoric that has erupted on the platform following Trump’s win.
Following the US presidential election, Swifties, the name for Taylor Swift ’s fans, are fleeing X for Bluesky. X’s owner, billionaire Elon Musk , was one of Donald Trump ’s biggest backers, funneling over $100 million into the Trump-supporting America PAC; stumping for the candidate on the campaign trail; and boosting Trump’s messaging on X. Musk also helped Trump tap into a distinctly right-wing male audience.
Though research has found that hate speech and disinformation increased after Musk took over the platform, the election of Trump seems to have supercharged it. A report from the Institute for Strategic Dialogue found that in the 24 hours following Trump’s electoral victory, phrases like “Your body, my choice,” parroting the election night rhetoric of white supremacist Nick Fuentes, rose 4,600 percent on X. “I think that's the kind of rhetoric we want to get away from,” Kim says.
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