Taylor Swift, Beyoncé, and the movie 'Barbie' are making a significant impact on the economy, with Barbie earning over $1 billion at the box office, Beyoncé's tour causing inflation in Stockholm, and Swift's tour in LA expected to bring in $320 million. Additionally, the labor force participation rate for women in their prime working age has returned to pre-pandemic levels, reaching 77.5% in July.
In June, the labor force participation rate for women in their prime working age of 25 to 54 years old
, according to Bureau of Labor Statistics data. The rate retreated slightly in July to 77.5% but still remained historically high.Helen Polise was not going to let two canceled flights stop her from seeing the last Taylor Swift concert in Los Angeles with her daughter Julie.Their plans to see Taylor Swift’s Eras tour have been in the works since May: a girl-power weekend, filled with the concert, dinners, outfits, beads, a last-minute first-class ticket and “Barbie.” That all adds up.
“This was so different than anything that we’ve ever done together. So I think I was willing to do whatever it took,” said Polise. The relatability factor to the women on screen and on stage is part of what makes these women-powered experiences this summer so special, Chiapetta said. “I think what’s really powerful when you watch the ‘Barbie’ movie or read or listen to Taylor Swift lyrics is it expresses the full multi-dimensional experience of being a woman today. And that’s something that we haven’t seen a lot of when you look at traditional marketing. The way a lot of brands talk to women is in this very one-dimensional way,” said Chiapetta.Some tickets to Swift and Beyoncé are going for over $1,000. That priced some people out and forced others to pony up big bucks.
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