An exhaustive, possibly bonkers data analysis of the Taylor Swift ticket fiasco.
Christina Pappas figured she had reasonable odds of getting Taylor Swift tickets. She’d gotten an access code to the presale happening on Nov. 15. She blocked out two hours on her calendar to wait in the digital line.
And she had an advantage: Pappas, who is based on the West Coast, had purchased passes to Swift’s “Lover Fest,” a mini tour that was supposed to have taken place in 2020. It had been canceled due to the pandemic. Ahead of the “Eras Tour” presale, fans who had bought “Lover Fest” tickets received an email, with the subject line “Your Special Access to Tickets,” explaining that they’d “receive preferred access to participate.
Finally, after waiting, Pappas made it to a seating chart of the stadium, where she could see available tickets. But she couldn’t click quickly enough to purchase any of them. “I was like, ‘Damn, that’s a bummer, and not what I expected.’ “Then, Pappas got a text from a friend. “I got in in 10 minutes, I got six tickets,” she says the message explained. The friend asked if she would like one. “I was like, ‘Definitely—thank you’ and also, ‘That doesn’t make sense.
The friend hadn’t had ‘Lover Fest’ tickets. Nor did she have another kind of supposed preferential access to the presale: Fans who had purchased aalbum or merch had received an email that Taylor Nation, Swift’s company, would “like to boost your place in line” for the tour.Pappas thought it was weird that her non-boosted friend had snagged tickets so easily while she had been shut out.
“I was blown away by the speed of the responses,” says Pappas of the more than 2,200 people who filled out her survey. When she examined the numbers, she became a little concerned by what she saw:
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