The nature of the agreement contradicts prior public statements from a high-profile attorney that suggested that Swift pulled out of the contract.
Taylor Swift, left, performs onstage on March 17, 2023. Former FTX Chief Executive Sam Bankman-Fried, right, exits the Manhattan federal court in New York City, Feb. 16, 2023.Taylor Swift signed and agreed to a sponsorship deal with bankrupt crypto exchange FTX after months of discussion before executives at FTX decided not to go through with the deal, a person familiar with the matter told CNBC.on Thursday, contradicts public messaging about the nature of the failed FTX-Swift deal.
But Swift did ultimately agree to the deal, the person familiar with the matter told CNBC.
The person familiar with the matter asked to be kept anonymous due to ongoing federal and bankruptcy proceedings. The existence of an FTX-Swift partnership was first reported byFTX filed for bankruptcy protection in November 2022. Bankman-Fried faces multiple federal charges, including fraud and campaign finance violations.
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