A new report written by tatcha_v draws the link between mental health and skin health.
routines a mindfulness practice — a mandate that took on greater importance in the wake of the pandemic.
Tsai’s approach is to think of emotional fitness as part of a beauty routine. The report outlines a dichotomy between 82 percent of respondents, who think more time of self-connection would at least considerably shift their wellbeing, and the 47 percent of women treating skin care as a chore. Playing into the idea of ritualization and self-connection has been key to the brand’s launch strategy, notably starting last year.
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