Calling all maximalists: most items are under $50.
Contact me with news and offers from other Future brandsOld Navy x Christopher John Rogers , watch out: Target teamed up with New York-based designer Rosie Assoulin to give competition in the maximalist, dopamine-dressing department.
On July 24, a rainbow ofwill transform your local Target into the world of Rosie Assoulin, a CFDA Award winner known for bright colors, whimsical patterns, and bold nautical stripes. According to a press release, Assoulin designed airy maxis, joyful matching sets, woven beach bags, and ribbon-adorned sandals to"bring personality to everyday dressing.
" The Target x Rosie Assoulin collaboration is as exuberant as you can imagine from the designer known for saturated colors and bold stripes. , and color-blocking looks, now's your chance to buy a piece from the New York-based brand on a budget. In true Target style, most women's ready-to-wear styles from the Target x Rosie Assoulin line are shoppable for under $50. For comparison, a cotton poplin shirtdress design from the brand starts at $650.
The designer, who had internships at Oscar de la Renta and Lanvin before launching the label in 2013, has long been celebrated for her more-is-more POV. This spills over to the Target collection, which features bright hues like Her artful approach to print is also present in the offering. Nowhere is that more clear than in the campaign, which shows a model styled in a green matching set with a multicolored graphic bandeau underneath.
Other noteworthy apparel details include contrasting hems. A striped two-piece gets a thick blue stripe on the peplum waistline and pants.
Meanwhile, a lemon floor-grazing strip makes a maxi dress's butter yellow gingham even brighter. Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Receive email from us on behalf of our trusted partners or sponsors “My favorite thing about this collection—and all of Rosie’s work—is her ability to pair bold silhouettes, expressive color and an unmistakable point of view with pieces that feel effortless to wear," Tara Russell, senior vice president of apparel and accessories at Target, said in the press release.
"It captures the optimism and ease of late summer while giving guests fresh, designer-inspired style they can make their own long after the season ends. ”Target x Rosie Assoulin marks the Brooklyn native's first foray into select home decor products. So while patterned two-pieces will light up your summer closet, striped towels and mix-and-match dishware will keep the compliments coming in your kitchen. That's not to say Rosie Assoulin is a stranger to the lifestyle category.
Back in 2020, she created watercolor-style journals, pens, and pencils withBeyond the home decor department, Rosie Assoulin has previously partnered with Allbirds to create unisex slides; with Sergio Rossi on colorfulon chambray and poplin pieces. With this latest partnership, the designer is joining Target's long list of luxury and New York-based collaborators, includingwhere she breaks down the celebrity looks living rent-free in her head .
Whether a star is walking the red carpet or posing on Instagram, Meguire will tell you who they're wearing and why. When she's not gushing about A-listers from J.Law to Rihanna, Meguire also covers breaking industry news.and more. You can find her words across the fashion, beauty, health, and wellness verticals, because her Libra moon wouldn't let her settle on one beat.
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