Target partners with ‘satanist’ brand for ‘PRIDE’ collection: ‘Live laugh lesbian’

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Target partners with ‘satanist’ brand for ‘PRIDE’ collection: ‘Live laugh lesbian’
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Part of the new “PRIDE” collection introduced by Target includes clothing made by a UK-based brand whose designer has expressed satanist views, according to a report.

Abprallen, a London-based company which is headed by a transgender man known as “Erik,” has reportedly been collaborating with Target for about a year,

Abprallen sells apparel that includes satanic imagery including pentagrams, horned skulls, and references to the devil. Last year, Erik wrote on the brand’s Instagram page: “Being called a demon is something I can cope with, and the idea of a trans demon is pretty damn cool, most of my work focusses [sic] on gothic or dark and satanic imagery juxtaposed with bright colours and LGBT+ positive messages.”Reports of the tie-up sparked criticism on social media.

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