It's not perfect, though. Here's what you need to know.
I’ve been a beauty editor for more than a decade so I generally know what brands are Black-owned and which ones aren’t even if they cater to the Black community. But even I need a reminder while shopping. Target’s Black-owned brand badge came just in time. While we’re all making an effort to shop more from this community, Target is helping make it a little easier. It’s not perfect but it’s a great step in the right direction.
You might not even realize Target has many Black-owned beauty brands. The retailer has been doing a great job investing in textured haircare, vibrant beauty products and clean skin care from both new and established Black founders. Because don’t forget. According to the Washington Post, only 1 percent of venture capital dollars went to Black start-up founders in 2018. It’s that much harder for people of color and women to get funding and start a company.
This new online badge will help you be able to find these brands but like I said, it’s not perfect. Here’s what it looks like on our favorite, The Lip Bar. It’s right where you’re used to seeing the Clean and Vegan tags.The badge says “Black Owned or Founded Brand.” That means, brands here might not be owned by Black people anymore and that’s something to keep in mind. If you want to support a Black-owned company, do a little extra research.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Pickleball Community Is Booming Around DCThe game is super-fun, easy to learn, and addictive.
Read more »
Hailey Bieber Mixes Business and Pleasure With Her Latest LookThe model stunned in all-black while attending an event for Kendall Jenner's tequila brand./
Read more »
Dodge Says It's Making an Electric Muscle Car That's Super Loud and ObnoxiousDodge's upcoming Charger Daytona EV will not only generate enough noise to warn pedestrians of their presence, it will mimic the sound of a loud exhaust.
Read more »
A Taste of Black Cleveland highlights Black businesses in the communityAt Rocket Mortgage there will be more than two dozen Black owned restaurants for a Taste of Black Cleveland.
Read more »