The big-box retailer is offering a novel package for its busiest and most budget-conscious shoppers.
Though it tends to be a boon for retailers - consumer spending is high ahead of the holiday season and many Americans travel to see family - it can also be chaotic and stressful for budget-conscious shoppers.In fact, according to the 2023 Deloitte holiday retail survey, consumers plan to spend an average of $1,652 this holiday season.
Retailers must solve for this issue. They need to meet consumers where they are and capture their zest for spending without scaring them away with big prices. “Expected participation rates for promotional events are robust, with a quarter planning to shop on October promotional days and 66% planning to shop the week of Black Friday-Cyber Monday.”
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