According to experts on extremism, recent boycotts — and the threats and harassment that have extended from them — are part of a diffused but focused campaign that’s inflamed by influential conservatives exploiting TikTok and right-wing media.
For his part, the Target supervisor has seen the rhetoric amp up over the three years he has worked there: More customers have openly expressed homophobic and sexist views, especially since Florida last year enacted a law backed by Gov. Ron DeSantis to limit the discussion of LGBTQ+ issues in schools.Wen Parks, who works part-time at a Target in Normal, Ill., said her store has not received any threats.
Hostility toward the LGBTQ+ community and businesses that support it has accelerated so rapidly, corporate security experts say, that it’s difficult for businesses to keep pace with evolving threats. The retailer could also stage security in the parking lot, or at another location nearby to more quickly respond to disturbances, Lenardson said. Corporate security teams also frequently draft employee guidance to help managers de-escalate tense interactions.
Appelbaum noted that companies need to make these changes to better protect its workers and customers — and retire the idea that “the customer is always right.”
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