The Italian fashion house is expanding an existing partnership with visual interpreting app Aira, to the benefit of clients based in the United States and Canada.
— the app offers assistance to blind and visually impaired individuals — to new retail locations across the United States and Canada. Alongside the update, Gucci is documenting the importance of making the in-store experience engaging to all types of consumers in light of Disability Pride Month.
“Gucci making their physical stores and events accessible demonstrates a real commitment beyond just marketing, and is an exciting move that puts values into practice in their core business.”Using the consumer’s smartphone for visuals, Aira provides shoppers with a description of their surroundings, as well as the products and people that may also inhabit the boutique during a given in-store session.
Starring Gucci Global Equity Board member Sinéad Burke, an asset showcases examples of Aira's services Thanks in large part to Ms. Burke's contributions, Gucci staffers are all getting upskilled in this area, in order to ensure that every customer is catered, regardless of physical limitations. “For in-store experiences, brands can implement accommodations, like what Gucci is doing with Aira, and train staff on providing respectful, equitable service to all,”
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