Assaf Baciu is President and co-founder at Persado, which provides specialized generative AI used by some of the world's largest brands. Read Assaf Baciu's full executive profile here.
the perils of a fragmented GenAI ecosystem and proposed a solution. Now, I'm zeroing in on the risks associated with the content produced by GenAI tools—notably in the martech stack for illustration—and the data used to generate it, as well as ways to ensure governance for responsible enterprise AI use.
While GenAI tools can take the effort out of writing emails, updating web copy and posting to social media, this hands-off approach introduces risks such as plagiarizing copyrighted language, inadvertently creating copy with biases and, of course, diluting your brand voice. While human marketing and brand teams should always have a hand in these solutions, such guardrails mean your teams will spend less time reviewing and editing content that got lost in translation and more time engaging customers in a consistent voice. It's a step toward a more efficient and cost-effective content supply chain that will drive your brand strategy forward.
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