Although it just announced a new 90mm f/2.8 Macro, a Tamron executive says that it remains focused on unique zooms, not fast primes.
, a move that looked like a return to the production of fast primes for the company that has lived exclusively in the world of zooms for the past several years. Unfortunately, its launch looks more like the exception, not the rule., Jean-Christophe Thiry, President of Tamron France, says that while fast primes are nice and the launch of the 90mm was “romantic” because it ” it embodies the entire history of the brand,” the company intends to stick with what it knows best: unique zooms.
“At Tamron, the strategy is to differentiate. We offer zooms that do not exist elsewhere, that is our core business. These lenses are sharpened in a homogeneous way at all focal lengths and have very good autofocus,” Thiry tells“It would obviously be interesting to announce lenses like 24mm f/1.4, 35mm f/1.4, or even an 85mm f/1.2, these are lenses that make you dream.
Tamron’s last major push into prime lenses started nearly a decade ago and was exclusively for DSLRs. The 35mm f/1.8 came out in 2015 and was highlighted by a very close focusing distance, a feature that made it stand apart from Sigma’s extremely popular 35mm f/1.4 Art lens. That, and it was more affordable, made it a compelling option even though it was slightly slower than Sigma’s lens..
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