The Tampa Bay Rays use a balance of 'grit and glow' and elements that highlight the unconventional nature of the organization in their City Connect uniforms.
Though they routinely have one of the lowest payrolls in Major League Baseball, the Rays have reached the playoffs in five straight seasons by getting the most out of their roster.
The"grit" comes from the willingness to do things differently as an organization, while the"glow" is focused on the vibrance of Tampa Bay, according to Warren Hypes, vice president of creative and brand with the Rays. The design celebrates the city's"counterculture scenes," which include skate, street art, streetwear, tattoo and music, according to the Rays.
In 1978, Tampa Bay opened a skate park at St. Perry Harvey Park, the first public one in Florida and one of the first in the country. Nicknamed the"Bro Bowl," it is part of the National Register of Historic Places. There are multiple design features that pay homage to the city's skateboarding heritage.
The jocktag graphic is a Pelican with three palm trees above it. The palm trees included in the Pelican decal is an ode to the historical marker located at the Bro Bowl. The Pelican refers to the roots and history of baseball in the area. The St. Petersburg Pelicans were part of the Florida State Negro League during the 1940s and 50s.
Hypes emphasized they wanted to reimagine the Devil Rays' colors futuristically for the colors of the gradient accents. The decision to have the stripes designed to go from the right sleeve to the left pant ties back into the main organizational message of the Rays to be innovative.
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