Peak Design's founder and CEO Peter Dering joins for a discussion about the company's new Outdoor series of backpacks.
Peak Design is one of the most recognizable names in the photography industry and probably the most well-known accessory brand in the space. From the Capture Clip, to straps, to bags, tripods, and more, the company recently set its sights on the outdoor and adventure market after years in development.
Back in the Fall of 2008—several years before Instagram filters became a trend—Olympus introduced in-camera Art Filters in their DSLR cameras, specifically designed for the creative photographer. These filters helped transform basic images into works of art that deliver emotional impact, long before it became mainstream.Fast forward to today, and OM SYSTEM continues to pioneer groundbreaking and creative features.
Since the first launch, Peak Design has repeatedly and thoughtfully designed products to solve real problems – products that look good, are easy to use, and that are respectful of the planet. What makes these products different from every other brand is that they are simple and effective – not complicated and not containing any unnecessary extras.It started with just me, and we’re currently at 84 full time folks, and 165 if you include contractors and part time employees.
On the camera side, it was Shimoda, F-stop, Lowepro, and Mindshift. But we also had a much wider look at outdoor competition. Like… super wide. Archeryx, black diamond, north face, Patagonia, hyper lite, matador… you name it, we studied it.What were some major changes you can think of that evolved over the design iteration process? Like, what choices did you initially think were a good idea that tested poorly?I mentioned this in the interview about the sternum strap.
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