Taking the Temperature of Top Media/Tech Companies, Aug. 10-14

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Amazon Homes In on Gaming Audience With Twitch Perks Program Rebrand

Twitch Prime, which was free to Prime members and offered such benefits as free games and Twitch channel subscriptions, was Prime Gaming on Monday. Prime Gaming still offers the same basic perks as its pre-rebranded self, although Prime members no longer need a Twitch account to take advantage of them.because it could help broaden the audience of Twitch and increase the number of Prime members who take advantage of the gaming perks long offered to them.

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