Google Trends data shows that Takealot is doing a much better job than Makro in terms of marketing and building an online brand.
Google Trends provides access to a largely unfiltered sample of search requests made to Google. This data can be requested for a specific country.
Although Amazon’s biggest impact will be on online retailers, brick-and-mortar shops are also at risk. In 2011, Makro owner Massmart merged with Walmart, the world’s largest retailer. As part of this merger, Makro expanded its offering with more variety and lower prices. In comparison, Takealot was only launched in June 2011 following the acquisition of Take2, an online retail company started in Cape Town.
However, Takealot launched aggressive online marketing campaigns to build its brand and attract new customers.
Headline Makro Shein Takealot Temu Business
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