Chewy trys out augmented reality for its full-body-pet try on for Halloween.
Neumann says the company wanted to elevate the shopping experience so pet parents can preview costumes on their pets before they purchase them.
“Immersive consumer technology is an increasingly growing trend to enhance the customer journey with product visualization before purchasing,” said Neumann. “AR has digitally transformed the retail industry at large, with several globally recognized brands recently adopting this technology.” “With so many people within easy reach of a smartphone, consumers are more open than ever to trying new digital tools,” added Wright. for pets’ faces, AR for pets is a nascent category, including any platform that can recognize the entire body of a pet.
“This is the first-ever AR experience for pets to virtually try on apparel and costumes,” said Neumann.“A once fun-to-have feature, AR has quickly become an important digital tool for consumer brands,” said Wright. “In a competitive market, an AR campaign can be that differentiator that helps a brand to stand out.”
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