Taco John's gave in to Taco Bell's demands to remove the 'Taco Tuesday' trademark after holding the phrase for three decades.
“We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn’t feel like the right thing to do,” Taco John’s CEO Jim Creel said in a statement toTaco John’s adopted the “Taco Tuesday” slogan back in the early 1980s as a two-for-one deal, labeling the promotion as “Taco Twosday” in an effort to ramp up sales.
Three decades later, Taco John’s finally received pushback when Taco Bell filed a petition with the U.S. Patent and Trademark Office in May to cancel the trademark, saying any restaurant should be able to use “Taco Tuesday.
So, yes, a giant taco corporation is celebrating the liberation of Taco Tuesday from the corporate clutches of a smaller taco corporation. A broken clock is right twice a day, etc.Taco Bell went so far as to gain the support of NBA superstar Lebron James in an online marketing campaign to get people to sign the
. The online petition argued: “EVERYONE should have the right to say “Taco T***day” on everyone’s favorite taco-day-of-the-week, without possibly getting sued.”, saying, “‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody.” He added, “‘Taco Tuesdays’ create opportunities that bring people together in so many ways, and it’s a celebration that nobody should own.
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