Washington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
So now we know what Taco Bell really means by “Live más”: Live like you’re much older than you are. On July 9, Taco Bell announced the opening of “The Cantinas,” an “early retirement community” the brand promises will be a particularly unique weekend getaway. Taco Bell says its latest experience, which will be located in San Diego, California, will highlight the leisurely lifestyle of septuagenarians, octogenarians and other folks of retirement age, without requiring an AARP card to do so.
“The Cantinas early retirement community, just like our brand, represents a place where all generations can come together, regardless of age, to Live their Más however they want.” In order to sign up for exclusive access to The Cantinas, folks must be signed up for Taco Bell rewards. Potential guests of the experience can enjoy options including Weekend Memberships with overnight accommodations as well as Day Passes for a day chock-full of the experience’s amenities and activities.
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