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This year has been a remarkably tough time for the restaurant industry as major chains have contended with sales declines, closures, and even bankruptcies. But while many of their rival brands struggle, two fast-food chains are currently skyrocketing in popularity: Taco Bell and Tim Hortons.
During earnings calls to discuss their quarterly results this week, Yum and RBI offered some intriguing insight into why the two chains are flourishing right now. In Taco Bell’s case, executives cited the chain’s strong “value perception,” engagement with fans, and menu innovations that build buzz around the brand.
“An excellent team continued to demonstrate the power of having high-quality food and beverages at a great everyday price, excellent restaurant-level execution, unrivaled convenience, and dedicated restaurant owners,” CEO Josh Kobza said.
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