The Irvine-based chain and its parent company Yum! Brands cited the need to support recovery from the Los Angeles wildfires in its announcement.
Taco Bell has postponed its fan event, Live Mas LIVE, originally scheduled for Jan. 28 in Hollywood. Taco Bell will not be holding a fan event fan event at the Hollywood Palladium on Tuesday, Jan. 28, as it announced last month.during Super Bowl weekend in Las Vegas. The chain’s leaders used the event to announce most of its menu plans for 2024 during a one-hour presentation.
The news release doesn’t provide any more information about Live Más LIVE but outlines efforts that Yum! Brands, Taco Bell’s parent company, and its other brands are making to support affected communities. They include a $250,000 donation to the Red Cross Disaster Responder Program.
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